Brought to You by . . .

My sister and I were listening to a football game on the radio and chuckling at all the sponsorship reads the announcers had to do. When they gave scores for other games there was a sponsor to mention, when they discussed a great play, it became the “play of the game” which of course had a sponsor. It made me wonder what a broadcast will be in a few years:

“Hello everybody this is Big Dave Stucky comin’ at ya from Met Life Stadium where the Jets are taking on the Patriots. My introduction was sponsored by Overbrook Electronics of Trenton New Jersey. And now let’s welcome my partner, former all pro running back Glenn Forster and his sponsor Taco Bill’s on route 1.”

“Thanks Dave, I love me some tacos.”

“Sure, who doesn’t. That banter was brought to you by Moon Mobile, more talk for less money. Glenn what do the Jets have to do today to stop the Pats?”

“Well Dave, your question was brought to us by The Puritan School, a charter school for all ages. The Jets need to pressure Brady early and often to keep that offense off-balance. When the Jets are on offense they need to run the ball to control the clock. My opinion sponsored by News Channel 7, home of the news and views that help you not to think.”

“All right, we are ready for the Cheese Wiz opening kick-off. Andre Roberts receives the ball at the Nestles 3-yard line and after a few jukes sponsored by Melanie’s School of Dance of Secaucus New Jersey, he’s pulled down at the McDonald’s 24.”

“The Jets really need to get stronger on special Teams, Dave. My opinion sponsored by Haberstroh’s Haberdashery New York, New York.”

“Ok, we’re ready for the GE first play of the game. Darnold drops back and flicks a pass to Bilal Powell for a 4-yard gain. Those positive yards brought to you by Tony Robbins. Second down, brought to you by Second Chance Animal Sanctuary, and Darnold hands off to Powell who goes up the middle for 3 more yards. That puts the ball at the Quaker State 31-yard line.”

“The Jets need to establish a run game today Dave. My analysis sponsored by The Schlichter Group, a nonpartisan think tank from Washington D.C.”

“It’s Arby’s third down and Darnold throws incomplete down the middle. That incompletion brought to you by Cadillac. The Jets are in the Jack Links Beef Jerky punt formation . . .”

“They need a good kick to pin the Pats deep.”

“Glenn’s comment sponsored by Dell. The kick is taken at the Acura 15-yard line by Edelman. He cuts right and is tackled at the Snickers 25. We’ll be back after these messages.”

*****

“Welcome back everyone to the Jeep second drive of the game. Glenn?”

“Thank you, Dave. My commercial break bowel movement was brought to you by Quilted Northern. Let’s see if the Patriots can jump on the Jets early. Analysis sponsored by Wells Fargo.”

“Right you are Glenn, the Patriots love to get teams in an early hole. My agreement of your analysis brought to you by Royal Farms. Brady drops back and throws a Kentucky Fried Chicken deep pass to a Pepsi open receiver.”

“He caught it! My excitement sponsored by Texas Roadhouse!”

“Edelman has it at the Home Depot 40, he’s at the Lowe’s 35, cuts right, breaks a Pizza Hut tackle at the Netflix 29, slips another Subway tackle, he’s at the Regal Cinemas 17, the WaWa 10, Vizio 5, Apple Watch touchdown!”

“Wow! Sponsored by Jim Beam!”

“What a Stephen King’s latest blockbuster start to the game. We’ll be Miller Lite right back.”

Put Me in Coach

The rock band KISS has recently bought themselves an Arena Football league team and named them after themselves, the LA Kiss. I did some research and found out they aren’t the only musicians getting into the sports ownership business:

Lady Gaga and members of the Goo Goo Dolls worked together to purchase a minor league soccer team based out of Washington State. The Walla Walla Ga Ga Goo Goos are playing in their first season but struggling. Many fans are blaming their uniforms. The Gaga designed ensemble includes a loin cloth over a pair of metallic Speedos, blue and silver body paint in lieu of a shirt, cleats with six inch heals and pinched toes, and atop their heads a cap with a 3 foot replica of the space needle.

Boston bad boy Steven Tyler purchased an independent league baseball team: The Plymouth Ak-Ak-Ak-Ows. Some of their promotional attempts to attract fans have had poor results: A free ounce of marijuana to the first 100 ticket holders ended with 100 arrests by Plymouth police and “Lost in a Barbiturate Haze Night” sent 27 people to the local hospital. On the field, the team itself took a cue from its owner by tying multi-colored scarves to the end of their bats while hitting and there is 31% more crotch grabbing in an Ak-Ak-Ak-Ow game than in any other.

Pop songstress Taylor Swift bought a majority stake in a minor league basketball team, the Nashville Exes. The team started out strong, winning their first 8 games. Since then, however, Taylor has dated the entire starting five and an assistant coach causing a lot of hurt feelings and bad publicity. “I knew something was wrong on our third date,” said point guard Web “The Comet” Jordan. “All during dinner I was telling her about my favorite movies and she was writing a song chorus rhyming comet with vomit.” The team is currently riding a 13 game losing streak but Taylor has another number 1 CD with “Songs from Half Court”.

Canadian rockers Rush have become the owners of a minor league hockey team, the Yukon Snowdogs. As lifelong fans of the sport, this was a dream come true for Geddy Lee, Neil Peart and Alex Lifeson. To help gain attendance the band wrote a team song that’s played before every game. The tune, titled “Epithet for a Dying Sport: Suite Bobby Orr, Opus 243 (Drop the Puck)” has caused consternation among fans however, as it is 23 minutes long with lyrics in three different languages as well as references to Tolkien’s The Silmarillion and ancient Indian myths. Hockey is never mentioned.

These are just a few of the examples I found. Bruce Springsteen has bought himself a professional dodge ball team, U2 own a third tier tetherball franchise and rapper Flo Rida has a jai alai team called the Or Lando Playas. The list goes on and on thanks to KISS.

ESPN: The French Whores of the Sports World

When basketball star LeBron James was ready to announce where he was going to play basketball next year, he suggested to ESPN that he do it in an hour long special they could air called “The Decision”. I wonder what other profound names they fed to the pigs to see what got shit back out: “A Complete Waste of 60 Minutes”, “Insult to Our Intelligence”, “The LeBron James Dancing Bear Variety Hour”, “Can You Believe The Shit They Put on TV” or “’What Else is on Theater’ Starring The Who Gives a Rat’s Ass Players”.

Since it took LeBron 3 seconds to say he was going to Miami, they only had 59 minutes and 57 seconds of air time to fill with sneaker commercials and prattle from the network’s legion of talking bobbleheads.

This fiasco was LeBron’s idea and I understand why ESPN said yes. James is a singular talent and the organization he chose to play for instantly became the favorite to win the NBA championship next year. They knew basketball fans all over the world would watch. That means high ratings, which translates into money which sets the suits in their ivory towers all aquiver and leaves them sweating bourbon back into their glass of ice. In the end “The Decision” was nothing more than an ode to narcissism and it left a bad taste in every sports fan’s mouth.

I’m surprised that no one at ESPN has suggested making The Decision a weekly show. For example: This week on The Decision Shaquille O’Neal decides which team to beg for a contract allowing him one more year of non-production for which he will get paid more money than some small countries have in reserve. Don’t miss next week when the Cincinnati Bengals decide to thumb their nose at the wrath of God and sign Terrell Owens for a year.

ESPN has recently compounded their affront to journalism by spending an entire day reporting AS A FACT that Brett Favre had told the Minnesota Vikings that he was retiring from the NFL. The next day we find out it was nothing more than a rumor which Brett eventually denied by saying “I have not made a final decision because I’m a prima donna drama queen who milks TV time like a farmer’s cool, morning hand on a cow’s teats.” I’m paraphrasing but that’s what I heard.

I watched and listened to some of the coverage because it was inescapable if you’re a sports fan. ESPN tied our hands and feet to an uncomfortable vinyl-covered kitchen chair using coarse horse-hair rope and held us hostage. ESPN was definitely not reporting it as a rumor. They were acting as if it were a foregone conclusion. The only reason to report it this way is the same reason they aired “The Decision”: ratings.

So while ESPN has always been about making money like any network is, lately they have become the French whores of the sports world, selling themselves for little more than a baguette and a verse of the Marseillaise.